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Villageous LLC

We develop and implement communications strategies for public affairs campaigns, non-profit organizations, and high-profile individuals.

What Makes Us Tick?

  • We value close working relationships with our clients and focus on an exclusive group of organizations and individuals for whom we can provide customized service.
  • We thrive in the 24/7/365 news cycle and understand the need to be in the conversation as it’s happening. We give you the support and tools you need to be timely and relevant.
  • We love hitting the ball out of the park as often as possible. We work whenever (and wherever) we must in order to be successful on behalf of our clients.
  • We’re competitive. We want to see you win. We want to celebrate victories with you.

Who Are You?

A corporation or advocacy organization in need of a public affairs campaign manager

You’re tackling issues at the state and/or federal levels of government, or you’re working on public perception of your organization and mission. You need to reach thousands or even millions of supporters in order to accomplish your goals.

An organization seeking a partner to provide strategic communications guidance.

You’re looking for a relationship with a dedicated agent who can provide strategic advice for your ongoing communications needs and who can execute tactics on a day-to-day basis.

The host of large public forums that require ongoing communications support.

You need an agency to manage communications in a key period leading up to an event, as well as on an ongoing basis to build and retain your audience throughout the year.

A high-profile individual or organization concerned about your digital reputation.

You want to gain an understanding of your current reputation, you need to establish yourself as a thought leader in an area of expertise, and you require a messaging plan that will position you for current and future opportunities.

Our Services

Public Affairs Campaigns

We strongly believe you can’t effectively manage a campaign without a plan, and you can’t develop a plan without putting strategic thought into what you want to accomplish. We know how to dig in, assess a situation, and address organizational needs to build and execute a substantive campaign.

We establish goals, craft messaging, identify tactics, and develop a plan for execution. We also conduct organizational audits that focus on your strengths and weaknesses, identify assets available to manage a campaign within your own organization, and bring in outside resources to get the job done. The impact of our work can be measured against goals and objectives every step of the way.

— Public Affairs Campaign Management
— Organizational Audits
— Third Party Mobilization
— Event Management

Social and Traditional Media Strategy

In this world of round-the-clock media coverage, you need to be prepared to engage in proactive communications and rapid response at all times – both to capitalize on opportunities and address issues. We believe in being prepared for the next opportunity (or crisis) before it happens by having a full understanding of your strengths, weaknesses, and resources.

We lead a strategic conversation about communications goals and develop a plan to achieve your objectives. Our campaign-oriented approach focuses on helping you connect with your audience, inviting them into your world to accomplish a goal or solve a problem.

We are particularly experienced in developing multifaceted, strategic digital campaigns that recruit and engage supporters, cultivate a productive dialogue, respond to what people are talking about, and capitalize on what motivates people to take action.

— Media Relations
— Crisis Communications
— Media Monitoring
— Website Development and Management
— Blog and Social Media Management
— Online Advertising
— Blogger Relations

Reputation and Legacy Management

Internet winds shift quickly. High-profile individuals and brands need to monitor and manage reputation on an ongoing basis. After gaining an understanding of your current digital stature, we can help you create a plan to improve your presence in search results and social media.

We conduct a thorough evaluation of your current digital footprint, measure overall sentiment, and make recommendations for establishing yourself online in areas that are relevant to your personal or professional goals. Our team continually monitors your digital presence, and we assist with development and placement of content to increasingly improve your reputation.

— Digital Reputation Audits and Monitoring
— Personal Brand Management
— Social Media Training


The Villageous team respects client privacy and we do not publicly discuss our client work. If you are interested in learning more about what we’ve accomplished for our clients, please contact us and we would be happy to have a confidential conversation about campaigns and initiatives we’ve worked on.

Industry Experience:
Non-Profit Organizations
Political Campaigns
Major Event Management
Reputation Management for High Profile Individuals


Heather Lauer is the founder of Villageous LLC, a strategic communications and public affairs agency. Her portfolio of clients includes the Pickens Plan, which has been widely recognized for its digital advocacy campaign to activate over 3 million supporters on energy issues.

Previously, Heather was a Partner at DCI Group LLC, a global issues management firm based in Washington, D.C. During her 12 years with DCI, Heather managed domestic and international advocacy campaigns for trade associations and Fortune 50 companies.

Heather has worked on political campaigns at the national and state levels including directing the Whip Operation at the 2004 Republican National Convention and overseeing voter contact programs for New York Governor George Pataki’s successful re-election campaign in 2002. Her first experience working in politics was on Bob Dole’s 1996 presidential campaign.

On an unexpected note, Heather is the blogger-turned-author of Bacon: A Love Story (William Morrow/HarperCollins, May 2009). The book was inspired by her blog, BaconUnwrapped.com, which she launched in 2005 as a creative outlet and love poem dedicated to the Best Meat Ever.

Heather earned a B.S. in International Business Administration from Georgetown University. She currently splits her time between Phoenix, Arizona and Fairfield, Idaho. She is active in the Central Phoenix community as the founder of CenPho.com. Heather sits on the Board of Directors of Community Food Connections (Phoenix Public Market), Cascade Lake 4-H Camp, and Idaho Freedom Foundation.

Contact Us

Send us an email or call (602) 903-5115

We are based in Phoenix, Arizona and maintain a presence in Washington, D.C. and Boise, Idaho.

Please contact us to learn more about our services and to discuss how we can support your organization.

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