Five Ways the Pickens Plan is Using Social Networking to Build Public Support
The Bivings Report
February 10, 2009

“A few weeks ago one of the projects Bivings works on, the Pickens Plan, won a Reed Award for best use of social networking technology. Since its launch in July, the Pickens Plan has recruited 1.4 million supporters and built a social network, Push.PickensPlan.com, consisting of 200,000 hardcore activists. Following are a couple of the key elements of the Pickens Plans’ social networking strategy that helped ensure their success.” Click here to read the full story.

Obama’s Not the Only One Who Gets Social Media
Social Media Today
February 2, 2009

“I’ve been fascinated by this campaign since it launched last summer, particularly because of its inarguable success: the web site now has 1.4 M registered members, known as Boone’s Army, and it also gets high points for user experience and navigability. Plus you have to admire that an octogenarian like Pickens (as opposed to say someone like Obama) has so thoroughly embraced and “gotten” social media.” Click here to read the full story.