We recently compiled a case study about the Pickens Plan online campaign over the past year. The report highlights the various social media tools that have been utilized to organize and activate a supporter base of 1.5 million in support of energy legislation to reduce American dependence on foreign oil. Click here to read the full study.

At last week’s Personal Democracy Forum (PdF) meeting in New York, Ning CEO Gina Bianchini gave a talk about the “hub and spoke” model of building and engaging a social network. This is the model we have used for building the Pickens Plan social action network – a model that has served us quite well – with our presence on other social networks being focused on continually driving people back to our Ning custom social network at push.pickensplan.com where supporters can directly get involved and take action.

30 or 60 recently posted an article summarizing Gina’s talk which you can read by clicking here.

Following is a clip of the presentation I gave at PdF 2009, along with Todd Zeigler of The Bivings Group, in which we discuss our experience with the PickensPlan.com social action network over the past year.

To view the full presentation, including Q&A, click here.

Beyond My.BarackObama.com
The Bivings Report
July 2, 2009

“Todd Zeigler of The Bivings Group, Heather Lauer of the Pickens Plan and Fission Strategy’s Roz Lemieux discuss how social action networks are changing politics in a panel at the Personal Democracy Forum conference moderated by the Washington Post’s Jose Vargas.” Click here to read the full story.