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Villageous LLC develops and executes digital communications strategies that inform and engage your audience.

Our focused approach moves the needle for public affairs campaigns, political candidates and non-profit organizations.

Phoenix, AZ   ~   Washington, DC   ~   Boise, ID

                         
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About Villageous

Team Villageous works closely with our clients to develop strategies that have an impact and can be measured against goals and objectives every step of the way.

We execute projects with a level of focus unlike any other. When you work with us, we take the time to understand your mission, identify tactics you are (and are not) comfortable with, and develop a plan to accomplish your goals.

Our services include strategic planning, overall digital campaign management, social media management, website development, online fundraising, reputation monitoring, online advertising and blogger relations.

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Experience

Miss America

28 March 2010 Last Updated on 18 November 2010 Written by Heather Lauer 0 Comments

Six weeks prior to the Miss America 2010 pageant, the Miss America Organization decided a robust social media effort was necessary to connect with their audience and build buzz for the world’s largest scholarship program for women. So they turned to Villageous.

Within days, we created and launched a comprehensive online campaign that in the ensuing 6 weeks recruited over 15,000 fans solely through word of mouth efforts, resulted in nearly 100,000 multimedia views, generated earned media reaching hundreds of thousands of viewers in the days leading up to the pageant, supported conversations around 4 of the top 10 worldwide trends on Twitter the night of the pageant, and helped build the audience of 4.5 million who tuned in for the television broadcast – an increase of 1 million over the previous year’s audience.

The Mission

  • Promote the world’s largest scholarship program for women
  • Build excitement for the Miss America 2010 pageant
  • Connect with a new and younger audience
  • A virtual pageant experience for contestants, volunteers and fans

Result

  • Facebook
    • 11,000+ fans added between launch and pageant (and it is continuing to rapidly grow)
    • Total pageant day impressions: 90,085
  • Twitter
    • @MAOTravels + @MissAmericaLIVE = 2000+ followers in just 6 weeks
    • 60,000 Tweets referencing Miss America related topics on pageant night – we were part of those conversations
  • Flickr/YouTube/Facebook
    • 90,000+ photo views in first 6 weeks
    • 22,000+ video views in first 6 weeks
This entry was posted on Sunday, March 28th, 2010 at 10:32 pm and is filed under Blog, Case Studies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Our Team

Heather Lauer

Digital communicator and owner at Villageous LLC. Author of Bacon: A Love Story (Harper 2009). Western girl. Hoya Saxa. Full bio.
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Carole Braithwaite

Amateur cake decorator extraordinaire, professional socializer, traveler and brutally honest chick. Full bio.
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Sarah Santucci

Social media nerd, newlywed, crazy cat lady, native New Englander with a love for politics and the Red Sox who wound up married to a Yankees fan. Full bio.
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Misty Wickizer-Jernigan

Nebraska girl living in rural AZ who loves convenience of the city. Fan of chocolate poodles. Runs when it’s 100+ degrees! Full bio.
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Dani Lanz

Mother, dog owner, lived in Costa Rica, grew up in Hawaii. Full bio.
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Michelle Parenti

California girl at heart, living in Vail, Colorado. Animal lover, search engine strategist, fast-talker, and professional shoe shopper. Full bio.
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Deep Thoughts with Team Villageous