Miss America
When the Miss America Organization decided a social media effort was necessary to connect with their audience and build buzz just 6 weeks before the 2010 pageant, they turned to Villageous. We created and launched a comprehensive online campaign that recruited over 15,000 fans solely through word of mouth efforts, resulted in nearly 100,000 multimedia views, generated earned media reaching hundreds of thousands of viewers in the days leading up to the pageant, supported 4 of the top 10 worldwide trends on Twitter the night of the pageant, and helped build the audience of 4.5 million who tuned in for the television broadcast – an increase of 1 million over the previous year’s audience. Click here to read more.








