News
Snake River Stampede wants bloggers
Idaho Press Tribune
May 27, 2010
“We’re working to push the Stampede into the 21st Century through Facebook, Twitter and blogger outreach for the first time this year,” said marketing specialist Heather Lauer, who is helping oversee the effort. This year, the rodeo will invite a few select bloggers and tweeters to attend and report on the rodeo as credentialed media members. “We’re interested in people who have a variety of perspectives,” Lauer said. “We’re really open to people’s creativity.” Click here to read the full story.
Miss America and social media
Social Impact Blog
April 26, 2010
“Cameron was a good choice – not only is she an avid blogger and Twitter user, but she is tasked with promoting the nonprofit Miss America Organization, which is the world’s largest provider of scholarships for women. With the job of building communities and interacting with fans, it’s no wonder Cameron has embraced social media.
When it comes to promoting a nonprofit, there’s no doubt it can help to have a celebrity on your side, let alone one with (literally) award-winning looks. But it doesn’t end there. Miss America makes a point of retweeting her fans, making them excited and more engaged to her message of education.”
Jayni Chase: Green School Nation
HuffingtonPost.com
March 26, 2010
“Through the MGR Foundation, we’re working to create GREEN Community Schools. We are working to create an oasis of learning about the very things that we depend on to give and sustain our lives — air, water and soil to grow our food. We are helping our teachers provide our children with lessons they can both take home and out into the world for the rest of their lives; lessons that will give practical, hands-on, real life knowledge while learning the things they need to do well on standardized tests. Visit our new website at www.GreenCommunitySchools.org to learn more about our initiative, and you can also find us on Twitter @ourGREENschools and Facebook.com/GreenCommunitySchools.” Click here to read the full story.
Tweeting is not just for the birds
Tribune Magazine UK
February 20, 2010
“Here’s an example of what can be achieved. In the United States, the Pickens Plan, a blueprint to reduce America’s foreign oil dependence, has recruited 1.5 million online supporters, built a 200,000-strong social network and precipitated more than a million emails to Congress.” Click here to read the full story.
Miss America 2010 Winners: Pageant updates on Facebook,Twitter
Social Media Examiner
January 30, 2010
“Miss America 2010 has become part of the social networking world. The pageant, which starts at 8pm EST on TLC, will have updates and information on Facebook, MySpace and Twitter. Along with constant updates via social media sites, the winner will be announced on the sites for those who can’t tune in on TLC.” Click here to read the full story.
Miss America wins new media fans
Variety Magazine
January 29, 2010
“While the statements coming from this year’s contestants are unlikely to be anything impolitic — or even to venture into the partisan area before the final night of the contest on Saturday being directed by an expert in reaching supporters for political campaigns and social causes: Heather Lauer.” Click here to read the full story.
Miss America: We Fund Scholars
HuffingtonPost.com
January 29, 2010
“For the last two weeks the contestants have been onsite preparing for the final competition on Saturday. I have been sharing the experience on Twitter and the response is amazing. That’s because Miss America is the original “community organizer.” Ask any pageantista…they have been organizing with and following each other since way before Twitter was invented.” Click here to read the full story.
Beyond My.BarackObama.com
The Bivings Report
July 2, 2009
“Todd Zeigler of The Bivings Group, Heather Lauer of the Pickens Plan and Fission Strategy’s Roz Lemieux discuss how social action networks are changing politics in a panel at the Personal Democracy Forum conference moderated by the Washington Post’s Jose Vargas.” Click here to read the full story.
How the Pickens Plan Recruited 1.5 Million Volunteers in Nine Months
Personal Democracy Forum
May 29, 2009
“Since its launch in July 2008, the Pickens Plan has recruited 1.5 million online supporters, built a 200,000 person strong social network (push.pickensplan.com) and produced over 1.1 million emails to Congress and the administration. Todd Zeigler and Heather Lauer, the team behind the Pickens Plan online program will provide a detailed overview of how they did it.” Click here to read the full story.
Getting Wired for Progress
Center for American Progress Action Fund
April 16, 2009
“Join us on April 16, 2009 for the Internet Advocacy Roundtable’s program “Getting Wired for Progress.” This month’s panel features the internet strategists behind several of the leading campaigns pushing for a clean energy future. Learn how they are leveraging online strategies to educate and mobilize a diverse and broad-based audience of citizens and policymakers.” Click here to read the full story.
