Dani Lanz

“Mother, dog owner, lived in Costa Rica, grew up in Hawaii.”

Dani Lanz has 15 years experience with marketing, public relations, non-profit development and public affairs organization. On behalf of the Pickens Plan, she directs online and offline activities including earned media, blogging, state and district volunteer recruitment and management, and elected official communications. She is responsible for overseeing these activities in more than 70 Congressional Districts in 6 states and U.S. Territories.

Previously, Dani owned a consulting firm providing services including marketing, public affairs, public relations and non-profit development and organization to a number of notable organizations including the Costa Rican Ministry of Health Department, Helping Hands, Huerfanos de Escazu and Recuperemos La Paz. Dani developed and helped implement successful initiatives for clients including: a public relations campaign to influence government changes to strengthen laws, support police and develop anti-crime programs; development of a public awareness and community relations campaign to raise awareness and funds; developed and coordinated comprehensive charitable events including earned media and fundraising events; and crafted and implemented a streamlined medical aid assessment, distribution and follow-up plan.

Before venturing out on her own, Dani held the post of Marketing Director for Younger Marketing in Arizona where she developed and led client accounts and oversaw of a team of Account Executives. Prior to that, she was an Account Executive for Lavidge Heigel Advertising & Public Relations in Arizona, as well as an Account Executive for Peck Sims Mueller, Inc in Hawaii. In her roles with these agencies, Dani created and launched several successful marketing and public relations campaigns from top to bottom. The campaigns included market and consumer research, data interpretation and analysis, and implementation of direct mail, marketing, earned media, and public relations plans within set client timelines and budgets.

Dani currently volunteers for a number of organizations. Among them she enjoys participation with her daughter in the Phoenix Chapter of the National Charity League. St. Mary’s Food Bank is their class charity. She has also been an active volunteer for Christ Church Lutheran’s community outreach ministry, Brighton Gardens Senior Living, and United Methodist Outreach Ministry.

Dani is fluent in German and Spanish. She currently resides in Phoenix, Arizona with her two children.