“California girl at heart, living in Vail, Colorado. Animal lover, search engine strategist, fast-talker, and professional shoe shopper.”
Michelle’s ability to strategize comes from 10 years of invaluable marketing experience in sales and account services, cultivating a diverse skill set in nearly all aspects of campaign structure, management, media planning and placement. Michelle’s relationships with ad networks, blogs and top search engines allow her to negotiate media plans that are targeted and measure their cost-effectiveness. Electronic media is her forte and anyone who works with her to create their online strategy will tell you that they trust her instincts implicitly.
Michelle has an innate understanding of the Internet as a constantly evolving marketing medium that requires attention to detail and precise supervision.
Her multi-tasking approach is a key component in providing comprehensive client service and successful return on investment. Always up for a challenge, Michelle gets a charge out of providing electronic solutions that enhance and support marketing efforts by tracking successes and cost-per-lead conversions. She provides her clients with verifiable reporting that their marketing dollars are being spent on self-qualifying leads ensuring forecasted results.
Michelle is a certified Google AdWords Partner and an accredited Microsoft Advertising Professional. Clients include lobbyist, political, non-profit, hotel and resort marketing. Through her company, BottomLine PPC, she has partnered with Villageous to play an integral role in their digital services.
Michelle holds a Bachelor of Science degree from the University of Southern California, Marshall School of Business with an emphasis in marketing.